2025 Year In Review: 15k Subscribers + AMA + Giveaway
125: It is that time of the year again.
Welcome reader! As the year is coming to an end… It would only be right to come up with one post that reflects on everything. On the content we put out, how things are working out, and passing 15k subscribers. And everything else in between. This year? Amazing. 2026? We all know the answer. It will be even better.
2025 In A Review
Big thank YOU: Before we go any further. We feel obliged to thank everyone who has supported us and the content we have been putting out for years. It means a lot. Another point worth mentioning is our lifetime subscribers. We managed to 2x it compared to the previous year… At the same time, we have never had more social media and Substack DMs thanking us for our work. This is something we appreciate. Since we always do our best to provide the REAL answer that will help you move forward. Or at least be 100% transparent. We are not the right people - you should be asking those questions in the first place. That does happen more often than you would think. To not make this unnecessarily long. Thank you. Thank you for supporting our work. Thank you for believing in what we do.
Where we are: One point we covered last year in this post (reflecting on 2024) was that we estimate we have created around $1 million for others. If we had to put numbers on it and include this year's growth. It would probably be 3x that. Maybe 4x. $5 million is not that unrealistic a projection. Based on the DMs we get on regular. People starting their own funds, some crypto plays, internet marketing (and distribution), all the way to getting solid 6figure careers. Everyone is playing a different game with the same goal. What do they all have in common? It gets people closer to the dream life they deserve.
To answer the question. Where are we? In the sweet spot. Satisfied with the content we have been putting out. With the consistency of it. At the same time, we are not afraid to invent and try new things. Such as the Artbook - which was a challenge of its own. All the way to creating our first playlist (thanks for 700 saves on it). The part we are most proud of? It feels like the balance between content that is practical today and content that will be practical in 5 to 10 years has been found. Or at least that is how we feel. Better said… The content we put out will age like fine wine. This has always been one of our goals and motivators for our work. Similar to what WSP managed to do back in the day, and how many lives they have impacted along the way.
Reflecting On Our Work
15k Subs: Sometime during July, we surpassed 10k subscribers. A few months later? 15k. It might not be impressive to some. But in our books, considering the specific content we are putting out. More niche than mainstream. It shows the rapid progression and momentum we will try to ride as long as possible.
Resources section: By our standards, not enough content has been added this year. Part of the reason is that we have been preoccupied with other things. One could argue that it is more important. Not to mention that our #1 has always been the posts themselves. At the same time, the resource section is something everyone reading this should check and dive deeper into. Worth mentioning, we are working directly to get some new products in front of others that should improve quality of life at the same time and fit with our affiliate strategy (never promoting anything we would not use ourselves).
Top 10 favorite reads: This year has been a bit different from 2024 and from how we used to do things. We would argue that our writing style has improved. Allowing us to put life-changing ideas and complex topics into practical advice. Something you will decide for yourself… Our favorite 10 reads from 2025.
The Mindset Rewiring Workbook: To be 100% transparent. We never thought it would blow up as it did. Putting us in the top part of the Substack leaderboard for multiple weeks. Again, this would not have been possible without your support. The workbook? Gold. Give it 6 months. There is a good chance you will gain a new perspective on your life. 2.300 downloads at this point.
Articles That Will Impact Your Life: Quite far from the masterpiece. But it is the type of post that could have such a huge impact without you even realizing. The idea behind it? A collection of articles that will impact your life. The title says it all. Our advice? Dive deeper into it. There is a lot of content inside. Zero chance you will regret it. The best part? This is not even 20% of the library we have around the old internet, and the content everyone should read. The idea for this year is to come up with part 2 and expand on our collection.
Social Skills 101: How To Talk To Anyone And Build Connection: We emphasize this social skill because the bar has never been lower. Meaning? There is an enormous opportunity for those who are not afraid to push themselves out there and go get what they want. We live in times when people have forgotten that social skills and who you know dictate a large percentage of your success. This doesn’t apply to everything. No denying it. But if we are talking about careers, promotions, social life, or other forms of business… You should not sleep on social skills. It is one of those low-hanging fruits considering the competition out there. There is none. Much more so if you are a young person and everyone is ready to give you a chance.
FAQ - How to Escape Mediocrity & Rise Above the Average: Intro read to everything this website and project stand for. Should update it accordingly in the next year. If you have to choose just one post to read from us. This is the one, as it covers the fundamentals of what it takes to win.
Escape The Cubicle: Building Your Online Business On The Side: For those who are still working their 9to5, having their corporate career or are yet to start their business. Do yourself a favor. Read this. It offers a practical approach to using your career as a golden ticket (to a point of abusing your employer) to build something else on the side.
27 - The Year Everything Changes: For everyone who has yet to celebrate their 27th birthday. This is a must-read. There is a good reason why there is so much debate about what magically happens once you reach 27. Reality? You start noticing things you have not noticed before. Results? You either find a way to push through it or get stuck. We wish this were a joke. But it is not.
Mental Models To Help You Get More Out Of Your Life: Another of those posts we plan to expand on in the next year. It is a practical collection of mental exercises you can use to improve your quality of life and to understand who you really are. There is a good reason the exercise above managed to get 1.5 million views on Twitter. They work.
Make Luck Work For You: Take Control And Get Lucky: Luck can be engineered, and the sooner you realize how to pull it off. The easier your life will become. This post should serve as a great reminder of what it takes. Exposure + opportunities + positive self-belief system = luck engineering. It is not that hard, and it is something everyone should do, or at least give it a try.
Random Quality Of Life Improvements That Will Change Your Life: The reason this post gained traction is its practicality. It is one of those posts you can read and immediately apply to your situation. Everyone knows this stuff. All of us living busy lives get lost and it takes a tiny bit of text, a video, or an image to spark our imagination. Solid read with a balance between being practical and at the same time deep enough to make you think about what really matters.
Why You Really Want to Get Rich ASAP: If you put aside everything gurus tell you about why you should get rich: watches, cars, a penthouse in Miami, and all the other tools of external validation. This is the real reason you want to get rich ASAP. It is not to live other people’s dreams.
Biggest flop reads
To make things more interesting. A few posts that have flopped by our standards…
The 21 Day Goal Blueprint: Substack deliverability problem. Terrible headline. Unnecessary mention of the investment required (time). One of the best systems out there. Give it a read.
Mentors: Why You Need One, What It Takes, And How to Get Them: Very practical from the POV of how to get someone to mentor you. Yet have not seen anything similar to this. Solid read for those looking to find mentors.
How To Invest Your Money - First Portfolio Update: Multiple 2x - 3x on the initial investment from February, when the post was published (AMD, PLTR and a few others…). We would argue it was a good post.
104 Tips For Online Business Owners: The name says it all. Collection of thoughts, practical advice, and tips that every online business owner or one who wants to become one… Should understand. Not just understand. But be fully aware of how the game is being played.
2026 Plans
Articles: What does the future bring when it comes to articles? To sum it up. We will continue doing what we are doing now. It just works. It feels to us that we have found the right balance based on the feedback we have been getting. It also feels like we are operating far from our maximum, which means there is more space for improvement.
Focusing on:
Practical advice - advice that you can implement and see the results in less than 6 months.
Breaking down complex topics that don't get enough attention + making others aware of them.
Futureproofing. No matter what happens… The idea is that content will still get you further vs. your peers. There is a good reason we are focusing on social skills and distribution.
Things that will spark your imagination and creativity + self-fulfillment. Those are the things everyone has never needed more of. Especially now, when everyone is offloading their brain to the machines. You want to be different. Since it will give you a competitive advantage that others don’t have.
Getting more out of life.
Interviews: Having Landshark and TJ on this year was perfect. It was another learning experience and a skill set entirely different from ours. You might think that coming up with the questions is an easy job. Quite far from it. Something we plan to brush up on over the next year and publish a few more of. It is fun. Yet it takes hours to do it right and organize everything. At the same time, it would be a lie to say we didn’t enjoy doing it.
Physical product: Some of you might already know that the mindset rewiring physical version is done… Not yet available for purchase because we must verify quality before making it available to others. This way we are 100% sure we won't underdeliver and sell something we would not buy ourselves. Stay tooned. Worth mentioning that this is likely not the only thing that will be published for physical products. There is an inexplicable amount of beauty in seeing something you had as a mock on paper turn into a real thing.
Wrap-up: In terms of our work and writing. This has been the best year. It is miles better when compared to the previous ones. Meaning? The next one will be even better. The concept and how things will be done going forward stay the same. Sticking to the same schedule, themes, and practical advice that will actually get you somewhere, and you can use to your advantage. As always… The best is yet to come.
AMA + Giveaway
When it comes to asking questions. A few things to keep in mind.
Rules:
You can ask whatever you want. Lifestyle, career, business, mindset, personal…
No life stories or essays. Keep everything under five sentences, as it should be more than enough for us to understand your question and provide an answer.
Since this AMA is available to both free and paid subscribers… Questions of little value will be ignored.
Giveaway
Doing it a bit differently this time. We are giving away three gifts in total (yearly memberships + two surprises) to show our appreciation to everyone who has been with us…
How to enter the giveaway:
Every like, comment, share on social media, or restack counts as a vote → each action = 1 entry
Engagements on previous posts count too.
Winners will be chosen at random (picking three winners in total)
Disclaimer: None of this is to be legal or financial advice of any kind.
Lets go!