Ignore The Noise - Choosing The Best Business Model

82: Spoiler: There is no best.

What is the best business model in 2024? Something that is getting hammered on Google Trends. It was getting traffic last year and the year before that… No surprises there. You already know what we’re aiming for here. If you are one of those readers wondering what the best business model is and what you should use to start your WiFi money. The answer is simple, and there is no need to waste your time.

There is no best model. Only the model that works the best for you.

Without discussion, there are easier ways to make money and harder ways to do so. Take for comparison contract stacking and running a lead generation agency. Both are different business models - each having its pluses and minuses. Which one is the best? Hard to tell. What metrics should determine the best business model? Profits? Margins? Good enough. But again, hard to tell.

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Learning To Ignore The Noise

No one can deny we live in a fast-paced environment. A new business model is available every few months, and the trends are shifting. Who is shifting those trends? Influencers. Influencers, in the sense that people with access to large audiences are causing major shifts. The beginner market space needs three big social accounts to post about something and cause a new trend to get traction. This sounds easy when, in fact, it is easy. Just look at what happened a few years ago with the dropshipping. At the same time, look at what is happening in the sales space. It’s getting full of influencers promising instant results and claiming that the sales are easy.

Everyone thought they could turn a quick buck with it - most failed in the end. A huge part of this is the influencers selling the info products based on those. Success formula written in the last century.

You discover something "unique" → promise results → teach others (sell them a way) how to achieve it.

This is how the info product industry functions and has been functioning for ages. It’s important to mention that we humans are easily influenced. When we see someone with status and social proof (followers - large auidance) we tend to believe what they say is true. There is a reason if you are selling man-targeting status goods such as cars and watches, you tend to get better results. Both of those are psychological and connected. Before any of our readers, comments "Course sellers are scammers". We would disagree the same as with paid groups. You just need to know from whom to buy.

Another thing worth mentioning is that those same influencers have been in business for ages and know what they are doing. Take, for example, someone who has been flipping things and reselling them from Asia for ages. Do you think it’s hard for them to find a proper supplier and understand the specific operations behind those? Not at all. The only part they have to worry about is understanding the marketing behind the product that will sell it. Angles, copy, and hooks. Similar to successful sales reps. If you have a proven product and you know how to position it. There is no way you will not be earning that fat commission check. You must choose the right product and vet the company correctly. Something we covered earlier in the practical guide on how to break into tech sales.

No one can deny influencers understand the backend operations and the real ones ran the lean business related to the "new business model". They are not following the noise. If you have to take anything from this article - stick to something and ignore the noise. Stick with one business model and become good at it. Successful ones are not reinventing the wheel - what the majority think. Instead, you could consider that they are changing business trends to adapt to new market needs. After spending some time in the business, you realize that is where all the magic is regarding WiFi money. At least when we are talking about needs and trends for info product space - course sellers.

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There Is No Best Business Model

Taking into consideration what we have mentioned above. For those still curious and wondering what the best business move is regarding WiFi money. Your best bet is to stick to something you are already doing. Transferring the knowledge you have into your side operations. That is one way since it’s going to give you an advantage and understanding of what you offer. Guaranteeing that you will perform and deliver. The other option is if you are a college student (one already doing the internship) or someone with no idea what is happening. To start fresh.

Fresh in the sense that you should execute your idea fast and fail.

Instead of practicing your "craft" for hours and hours without putting yourself out there. You are much better off shipping the half-done products and seeing if they work. That's how you test things out and end up learning them. The proper way to learn something is by doing it and failing. A series of those failed attempts will turn into success. Not to mention that starting anything new will feel easier, no matter what kind of business or business model you decide on. The skills you build along the way are transferable. No one will take them away from you.

Trying to write the copy? Start with social media. You are getting likes you have never gathered before, and your following is growing? Maybe what you are doing is working. Writing the Twitter material is nowhere near as complex as writing a good landing page. The difference between our writing there and here is completely different. Night and day.

However, you will never know if you’re good at it until you put things out for others. Allowing you to test the audience you are targeting. On the other hand, offering to work free for testimonials and feedback from real professionals is no longer something that anyone will recommend you to do. But it’s one of those things that will help you understand the bigger picture and what your future clients need. If you have space to maneuver, our advice is to do it.

Getting a reality check as soon as possible is important.

Different business models will have different needs. Let’s say you are trying to run e-commerce. One of the worst things you could do is order the stock without testing the market. Again, it comes down to getting out of the "planning phase" and into the execution phase. No orders? Your cost ended up being 10$ you spent on the domain and another 12$ on the hosting solution. Much better than wasting thousands on inventory that will never sell. We can’t cover all the business models. Plus we got off-topic quite a bit. Remember, it’s all about speed and execution.

Worth mentioning that technology makes things easier each year. Another reason the whole guru's "best business model" is nonsense from the start. Since it’s allowing them to change the "best business model" depending on the tech advancement. Imagine if you told someone 30 years ago that everyone would have access to the Internet and that it would be cheap. No one would take you seriously, considering how expensive it used to be. Even in the early 2000s, the Internet was still not available to everyone. To get back to our WiFi money point. Consumerism mixed with technology is a perfect formula. Things will go further and one must learn how to navigate it.

If you are still unconvinced by the approach and its logic behind it. After spending some time in the game and understanding what your goal is. Next on the list is understanding that the margins are the key to making the most money. You can sell 100k worth of product x at 20% - bringing home 20k. You can also sell 40k worth of SaaS subscriptions at 80% - bringing home 32k. Lessons in there. Something we have explained more in the SaaS business model.

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Choosing The Best Business Model

The best business model doesn’t exist.

What may be the best business model for us is not for you. You must recognize your strengths and advantages early in the game. Getting out there and trying asap. The expenses are minimal, and you have zero excuses not to try whatever want to start. We feel the VPN arbitrage is one of the easier ones to try. Another option? Start understanding the outreach systems - something you could be building up for others. During that same process, you will develop skills that will bring you closer to finding the perfect business model for you.

Forget what your favorite influencer, Money Twitter profile, or anyone else recommends. You must get your feet wet before switching and experimenting with the "new best business" model. This way, you can remove the skill set required to pull the operations off - or at least part of them. Not even starting and switching to a new offer is not the optimal thing to do. Multiple factors, but we have witnessed it. Just by the DMs we receive over time, we quickly catch who is trend hopping.

Switching often gets you nowhere except to burn out. Change is not bad. But only after you have gained enough of the experience. New individuals in this space - you realize that every 2 to 3 years, there is a new best business model. Does that mean other business models are less superior? Not at all. It just means that someone is riding the trend and playing the market to their advantage, creating noise to their advantage. As a result, if you are not a master of that offer or already understand the same... It’s just going to slow down your progress. Again, it comes down to ignoring the noise.

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