Google Trends - Underrated Tool
77: Can't stay much against free solutions.
We tweeted about Google Trends earlier - mentioning it’s a solid solution. Brought in a bunch of DMs asking us why. Trying our best to explain the use case for it with an article. Before we dive any further, we have to mention two important factors. First, we are purposefully creating this article to show our readers the angle they could take with this free tool. The second factor is that at the same time, we don’t know how the material will age - because of numerous reasons. Maybe Google will decide to implement new relevant futures for you. Maybe they kill the project as a whole - quite common for Google. Something that our readers working at Google might know - you know who you are.
In each case, don’t worry about it. The longer you are in this space, the easier it is to realize how each time one good tool goes away. Another solution quickly enters the scene - replacing the same. Similar to what we have described in our latest cold email article explaining the whole panic and market shift behind the new regulations being implemented. The economy is all about supply and demand - the same goes for tools. Nothing to worry about.
First of all, what are Google Trends? If you don’t know already… It shows you the data related to what people are searching for. Before any of our expert SEO readers comment on how uninformed we are. We are going to be referring to search queries as a text being input into the Google search bar - leaving the whole technical meaning for the next time. To keep it as simple as possible, Trends gives you an overview of what is most relevant when it comes to Google search - based on criteria. Before anyone says: "There are other engines - that Google Trends don’t track". Everyone reading this is well aware of that. Google is undoubtedly the biggest player when it comes to searching the web - processing around 80% of all web searches. Meaning no one can deny the importance and power of their tools.
Another interesting thing you can do with Google Trends is to check out their - Year in Search. Giving you an overview of how things look retrospectively for each year going back to 2010. Quite interesting to see trends and keywords that were most searched across the globe. One would be surprised at how different countries and regions have different priorities - something to consider and think about. At the same time, most of our readers already know that all big tech companies collect all our search data. No surprises there.
Making Google Trends arguably the most trustworthy service when it comes to results. But what is the real use case behind it? There are quite a few. If you had to take at least one thing from our article, it’s that - you don’t need any fancy tools to test the market. Forget about all those SEO tools that cost hundreds of dollars per month. You want to find something relevant, create a website based on your findings, and test the market with preorders - an example if you are trying to do e-commerce. All the science there is. Making Trends a solid choice to spend an hour or two of your free time.
Important to mention that the data you can find on the website is not absolute - but relative. Meaning that the numbers you will see don’t represent clicks. Instead, they represent the popularity of the search term. 100 represents the maximum for the popularity of exact search terms. Similar principles apply when you are taking a few search queries in comparison. No reason to make this technical and boring for a big majority. Make sure to go over the FAQ provided directly by Google. Readers who are not that technical will benefit from understanding the details of what is going on and how it’s being done.
You get the picture, even if you have never heard of Trends until now. The tool provided by the biggest player in the game - showing you the results related to keywords or search terms. Hard to beat. Now take into consideration that it’s completely free. This should already be enough to claim it’s an underrated tool - as we did. For those who still need to be convinced, let’s go over a few basic features worth mentioning and how one should use them to their advantage.
Starting the list with graphs. It is 2024, and we know you can’t use any tool without fancy graphs - simple as that. Regarding Google Trends, their visual representation is on point. Getting a comparable option with all of the visuals. Allowing you to compare specific periods, countries, and even types of web searches - Web, Image, and YouTube.
Based on the image above, you can see that there are more filters that you can use based on your requirements. In the graphical example above, we compared e-commerce popularity and lead generation. Ending up with Kosovo being one of the top countries that queries Google for e-commerce. This left us quite surprised - something to take with a grain of salt since we only used 30-day data to compare. Leaving that for you to research and play around. At the same time, just imagine what kind of damage you can cause with proper ads or affiliate targeting based on the knowledge you gather.
Undoubtedly, Google Trends can’t compete with other tools, such as SemRush or Ahrefs, regarding keyword research or any specific tool you can find on wifimoneytools.io. Neither Google Trends cost 100$ per month. Those who need it for regular usage or are playing an SEO game in the first place will not heavily rely on Google Trends. Simple as that. For the average person or those who are yet to start the WiFi money adventure? Perfect solution.
Trends even offer a geographical breakdown - giving you a complete overview. Choosing between region and city is possible, which is another plus for those dealing with local businesses or doing any specific local targeting. The big positive is that, with the same view, you are getting related searches which could give you some ideas on what you could use in your SEO schemes - abusing the keywords to drive the traffic.
Our readers running the ultimate outreach system getting to specific local business owners make sure to check out Google Local Year in a review. It's not that transparent when you enter the main site. Similar to what we mentioned above with the year in a review, it’s interesting to see local areas having different interests and priorities. The local year in a review list for those smart enough to reverse engineer could be used for massive profits. Similar to the VPN arbitrage guide - something our serious readers already know about.
Another point in favour of Google Trends we feel obliged to mention is the “Trending Now” tab. Giving you an overview of the most relevant daily searches in a specific region. You don’t have to be a rocket scientist to understand that this option alone is worth thousands. It’s a goldmine to pull out ideas or relevant information for whatever you are doing on the side. No matter what kind of industry or WiFi money operation you are trying to pull off. Informations such as this one are relevant. You have to understand what potential customers want and what is going on in the market.
If you want to be industry-specific or are curious about what is currently going on. The real-time search trends tab takes things even further. Giving you two tabs to play around with. This is not as beneficial as the Explore tab we have given you a preview of. But if you deeply care about what is going on or are doing research based on current trends - not something you should sleep on. Leaving you to do your research and for you to decide. At this point, no one can deny that Google Trends as a tool is adding value.
Extras Worth Mentioning
Since we are done with the general overview. There are a few more extras worth mentioning related to Google Trends and getting the most out of it. Starting the list with Python. For our readers who already understand Python and those who managed to automate their 9-5 activities - Trends became more powerful. Especially powerful if we are talking about certain analyses requiring large datasets. As you already know, we live in an age where knowing how to maneuver around APIs can have more benefits than going to college and getting a worthless degree. Something we plan to cover in the future. Until then, you must realize that pulling Google Trends data is possible with the API and Python combo - no one is surprised.
Next on the list is installing PyTrends and building from there. As always, check out their documentation on connecting, using keywords, and all the other magic that goes with it. Since we don’t know exactly what you will be using, the Google Trends and Python combo - make sure you compare web and Python data once you connect them - mandatory first check. Once you confirm everything went smoothly, you can start playing around with different variables and arguments. Real-time searches also work over the API. Before wrapping up the PyTrends, check GitHub for Google Trends here and there. You already know how it’s dealing with Google. They like to change things often, which usually means solutions such as this one-stop working. Similar to what we described earlier in our Python Guide To Scrapping Google Maps.
The Use Case
We can argue that few of our readers will take the main idea from the article. For those curious who have yet to understand how they can use Google Trends to their advantage:
Find trending topics and what is currently going on in the world
Get details on local businesses and interests
Optimize your SEO
Obtain information on seasonal trends
Not going into any details about how each of these could be used. Those dealing with SEO and building webpages already understand. The same goes for those in e-commerce and affiliate marketers running offers on seasonal stuff. Leaving these few mentions to our readers to decide what is in for them.
To wrap up the article, Google Trends is something that a certain percentage of our readers will spend time on and use to their advantage. We are not selling magical tools here or telling you that this tool should be compared with any premium ones. But at the same time, there could be a use case for it. Something for those who are tight on the budget or yet in the process of starting the side operations - you already know what you should do.