UPDATE 25.08.2023
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UPDATE 14.05.2023
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UPDATE 27.07.2023
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Hello ladies, gents, cartoon animals, and others.
No need to spend 500$ on someone’s course when we can dump the market with one free article.
WiFi money is what we are all about.
Breaking down key steps on how to start “agency” in less than 48 hours. The agency name is something that managed to gain popularity because of all the gurus preaching it.
Do you want location independence, completely separate income, and no one to tell you how you should run your own stuff? Agency, WiFi money, or any other name doesn’t matter anymore.
What matters is to get at least one individual to stop overthinking and start moving in the right direction. The direction will allow you the real IDGAF attitude and provide you with outcome independence.
No need to make it any longer.
We are going with lead generation “Agency” since most of the readers are sales individuals. Easiest to apply their 9 - 5 knowledge to WiFi money.
Something to keep in mind if you are not sure about your niche and offer.
Same principles would apply to any other sort of WiFi business, excluding ones with SKUs such as e-commerce. Even then, you could experiment with the “checkout method”. Having someone to order from your store, without you having a product in the first place.
Giving you 0 excuses for not starting today.
Before We Start
You need a clear idea of the offer. The easiest you can do is transfer your 9-5 knowledge and bring value to others with it.
If done right you will be paid. It’s guaranteed.
No need to overcomplicate it - why most don’t start their journey.
Budget - you need one. Anyone else promising you it’s possible to do it free is selling something. Another reason why one shouldn't leave their 9 - 5 once they start. Few businesses are turning in a profit in the first month or two.
Setup cost: around 100 - 200 $. Pretty sure you can start 80% of the WiFi businesses with it.
Getting Things Off The Ground
Logo And Brand Name - 30 minutes to 1 hour
0 reasons to overthink this. It’s 2023 no one cares. Max amount you should be looking to spend here is 30 - 50$. Can be done for free with the tools below.
Domain + Website / Landing page + “Calendar” - 5 to 6 hours
You need one. Be smart about it and create one. Getting a website up and running is not a problem like it used to be back in the day.
Things are much simpler now.
Make sure you go with a good premade template and edit the site based on your preference. The goal should be to make it look professional and clean. While allowing others to be able to contact you and showcase your previous work.
Rookies spend and overthink this part way too much. Keep it simple.
Hosting: use GoDaddy, Namecheap, or Google Domains
Stick to .com or .io
Website: use Webflow or Carrd. Both should provide you with GREAT starting points based on their inbuilt templates.
Too lazy? No excuse. Hire someone to build you one.
Calendar / Appointment Scheduling Software: Calendly
Email Domain + Calls - 30 minutes to 1 hour
Make sure you are using @companyname.com to make yourself look serious. No @gmail and @outlook. We are making your business look as legit as possible. That 8$ you are about to spend on your new domain will not save you.
This is not the cold outreach domain - but the main one.
Email domains: Namecheap (don’t use it anymore), Google Workspace or Office 365 and Outlook
Calls: Zoom or Google Meet
LinkedIn - 3 to 4 hours
We all hate it.
But one should understand the importance of it. Do yourself a favor and create a company profile page. Make it look as professional as possible. Adding all the relevant information, uploading your newly created logo, etc.
The second step would be to optimize your profile in case you decide to do the outreach straight from it. Either check out the article below or look straight up for successful LinkedIn profile examples (you can find the same in the article).
In case you can’t use your profile or prefer not to.
Use the method we shared earlier on Substack. Building yourself an SDR army will pay off in the long run. Yes, it’s still possible to use a few tricks and get yourself a few outreach profiles without getting banned.
To make your life easier…
Waalaxy should help you send automatic invitations and messages on LinkedIn. Combine it with the AI-generated profiles… Profit. Signing up over the link here should give us one month free us.
Read and apply the article below:
LinkedIn Company profile: Buy followers for your company page to make it more legit. Social proof sells same applies to making yourself look more legit + start posting valuable and niche-oriented content from your company page to grow it organically.
Personal profile: Build up your social proof → make yourself look like an expert in your niche or industry. The same principles apply.
Software - 2 to 4 hours
One big difference between different WiFi businesses, solutions and niches is the software part. The software you use for email marketing is not the same one you use for cold outreach. One should look at it more as a tool than the software itself.
For lead generation a few tools:
Cold outreach domains: Google Domains, Zoho
Cold email sending software: SmartLead.ai
Cold calling software: Justcall.io
Something you will have to look out for yourself depending on your service.
Looking for more tools? wifimoneytools.io
The setup part in total should be done in about 14 - 16 hours.
Making this perfect since we gave an outline on the part most like to overanalyze. Which in the end, often results in not starting your WiFi money, agency, or however you want to call your online business.
The next part of the article is going to depend on your solution and niche. In most cases, the principles will still be the same. Most of you will be required to prospect for future clients.
Making lead generation agency a good example one can use.
Looking to learn more about cold calling?
Your Solution + Niche Specifics
Depending on the niche and what you choose for your WiFi money adventure. Things will be different when it comes to this part. Since we are covering lead generation as WiFi money here. We are going to be showing off a lead-generation framework.
Before you start complaining this is not a “complete” guide. We did 80% off every WiFi money business in less than 16 hours. Leaving you with 32 hours to structure your offer and how you are going to be approaching future clients.
If you can’t figure out the rest depending on your offer not sure you are GMI.
Lead generation's next steps would be:
Create your ICP (ideal customer profile)
Structure your offer and what you are going to be bringing to your clients
Get leads based on your criteria (Wondering where to get leads? Right here)
Start the outreach with your offer (Cold emails, LinkedIn and Cold Calling)
Pay attention → Test your offer
Structure and position your offer better
Land a client
Deliver for client
Profit
Things are different when it comes to e-commerce and a few other types of WiFi money, such as OF agency for example. But that’s not today’s topic.
The big picture behind most WiFi solutions is the same:
Set yourself up to look as legit as possible
Structure your offer
Outreach
Land a client
Deliver results
No reason to complicate it.
Keep in mind that if you are going to take things seriously you will have to set yourself up with the legal part of running a WiFi business. Can’t give much advice here as it depends on your current location and laws.
Get yourself a good accountant and your life will be easier.
Leads And Outreach Methods
Going to leave you with a few interesting links you will benefit from when it comes to running the lead agency. Our advice?
Start thinking outside of the box.
Nice To Have
Sooner or later, you will need all of them to operate.
Knowledge of sales and logic behind
Deep understanding of prospects’ problems
VSL
It helps if done.
CRM: Close
Contracts: PandaDoc
Communication: Slack
Payment solution: Stripe
Social proof
Takes time and experience. Playing long-term games? Build it up with case studies and testimonials.
Good accountant once cash flow becomes positive
Q/A
Question: Don't have case studies or any social proof what should I do?
Answer: Simple - work for free.
Yes, it’s not free since it comes with your time and money investments. But the process itself will allow you to gather experience and testimonials/case studies.
What more do you need? The real ROI behind is huge.
Question: Should I provide a guarantee?
Answer: Zero reasons why you should not if you are certain you can deliver results.
Question: What’s the best cold outreach channel?
Answer: Depends on the niche itself. The example that immediately pops out is a Local business. Good luck getting them over the emails or finding them on LinkedIn. Cold calling is what is all about when it comes to them.
Requires research and knowing how your customers operate. Think like an SDR while doing the cold outreach for the most success.
Expanding more on this later.
Final Word
48 hours have passed and you got yourself legit looking business off the ground. Congratulations.
You saved yourself 500$ by not buying the lead generation course since we covered 80% of their content in a free 10 minutes Substack article. As always, life is easier when you have a good source of information.
The article will be updated further, so make sure to bookmark it.
The last thing on the list?
Find clients and start delivering. Principles should apply to any WiFi business. The big picture and fundamentals are still the same as with the “lead generation agency” we have covered here.
A method such as this can also enrich your CV. Meaning if you are a young individual but down the road, you will be trying to break (in this case) the SDR role things will be MUCH easier. The trick here is to make sure you list yourself under an SDR role, not as a founder.
The best thing about it? All the activities you were doing on your WiFi business will be transferable to your future 9-5. Making it a win-win situation in each case.
Enjoy the rest of your weekend.
Check out our list of approved products to make your life easier
Looking for tools to start your WiFi journey? wifimoneytools.io