13: When it comes to side hustle
Hello ladies, gents, cartoon animals, and others.
What a heavy headline…
Don’t worry it’s a sales article about something that most “side hustle” and WiFi money makers get wrong. Calling it wrong is not a proper way. But something that most don’t even think about.
They don’t think about it because it seems trivial, and you need to understand sales deeper to get to this point. Making it hard for someone to start their journey. The idea is to keep it as short as possible while delivering the main idea most guys miss.
Already working in the SDR role or any other enterprise role?
You will most likely well know what we are going to run here, though so feel free to skip this one.
Main And Only Point
Before we go further you need to realize that the perception of a salesman is already low. Exactly the reason why most can’t stand salespeople. Now add into the mix the “agency” model that your favorite Twitter guru made you think is a good idea. You are golden.
What’s wrong with the agency?
Nothing. Except the name “Agency” because of what you will have a hard time getting trust from others. Why?
Most agencies are trash. Meaning that agency as a term will have a bad reputation from a pure start, giving you a harder start. To be fair an agency is one of the worst things you could do now. There are zero reasons why you should call yourself or mention to others you have an agency.
What to do instead?
Shut up and call it business. Keeping it simple here. There is nothing fancy about running an agency in 2023. New guys will often, on top of the agency, throw in poor alignment and bad offers. Wondering why they can’t sell anything.
Remember, humans like to judge. Put each other into categories and make assumptions about others based on various factors. The same applies when it comes to business.
Trying to sell financial solutions to investment companies. But you are looking like an IT guy. Coming up on the call in the hoodie with the Pokemon toy in the background.
What do you think 45-year-old MD with Porsche and a second wife will think about you?
How will he categorize and be ready to hand you money for your solution?
We all know the answer.
Another example that you will find in the real world:
Younger guys are trying to sell into boring industries, such as smaller logistics companies. Not saying it’s impossible, or a bad choice of industry. For a moment, think how 50-year-old ex-trucker (now owner) will react when he sees a 22-year-old hopping on the call. Trying to sell SaaS that will 4x his efficiency allowing him to transport more trailers.
Do you think an inexperienced “kid” will be able to sell him a solution? Maybe. But it will be extremely hard. Just by the status gap itself.
It’s not easy to sell your solution, and you are making it harder if you don’t play your part properly. Something to think about.
Guys in the industry already should be aware that it’s not the same job selling to F500 Wholesale financial analysts and Head of Marketing in IT.
You know analysts will try to break you down on technicals, while the IT Head of Marketing may not care in case the company cash flow is steady. Trying to keep it in a general picture and depending on the certain situation.
Sales, in the end come down to the confidence and comfort in your prospect’s eyes. Without those two you will not be seeing any of their money. Craft your offer and make sure your perception fits your audience.
They need to believe you, they need to trust you and they need something you can help them with. To finish this short article, play everything you can to your advantage.
When selling on a side or running any lead gen agency, you need to learn how to pose as a chameleon. Adapting yourself as necessary.
Will come down to how you understand your customers and how they react to YOU.
This is the tip of the iceberg regarding sales and perception. Not only will the prospect form a certain perception of you. He will also do the same for your product and the brand. Act accordingly.
Additional article on the topic can be found in the article below.
Trying to find email addresses for your cold outreach? Findymail - affiliate
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