Practical Advice For Aspiring Business Owners
Practical Advice For Aspiring Business Owners
117: Basics you need to know.
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Welcome reader! As requested by our Telegram group members, we are back with another article on running your business online. This time for aspiring newcomers. We don’t cover those as we used to because they age poorly. What has been working might not work in six months. Meaning? It all comes down to explaining the layers and covering the deep stuff. The result of that? It is impractical for beginners. Our goal with this article? Long-term practicality and easy understanding. A collection of practical advice for those who have not started their online business.
Before We Start
Marketing: The baseline of everything regarding making money from your online business revolves around marketing. Sales are next on the list - no matter how much you hate or love it. Understand that you are fighting for the attention. Attention is currency in modern times, so everything should be self-explanatory. Where should you start? It is hard to give a direct answer to a question such as that. Everything you learn about marketing will apply to some part of your business. Copywriting, ads, human psychology… You name it. They are all crucial - you must dig deeper into them to learn how to scale your business. There is this common misconception that if the product is good, you don’t need to know what marketing is. That is wrong. Millions of good products out there never grow because of how poor marketing has been around them, or they don’t catch attention in the first place. Attention spans have never been shorter, and everyone is competing for them. This means you want to do everything possible to capture those and convert them into buyers.
We’re living at a time when attention is the new currency. - Pete Cashmir
Driving The Traffic: After you realize that marketing is the most important thing. The next step is getting into the traffic game and understanding how to drive traffic to your offer. This is under the marketing umbrella with a mix of sales. Traffic falls into two categories: organic and paid. Examples? Organic traffic is one you get when you are looking at search engines or posting something on social media. Paid traffic is a method of driving traffic where you pay for advertisements or other paid marketing channels. To keep it simple, most paid traffic is straight-up ads. Your best bet? Play both and understand what works and what doesn’t. One can be done without extra cost (organic), while the other will require your capital (paid). Another part of the story is where you contact your customers using your outreach system - more of a sales approach. Both work and should be used depending on the business you run. Your goal in the driving traffic part is to understand that without it, no matter how good a solution or offer you have… You will not succeed. No business functions as it should that doesn’t rely on those methods - you need them as well. Learning how to drive traffic separates successful products from unsuccessful ones.
You Need To Know The Basics Of Online Presence: We covered this earlier in things to realize after one year in the money-making space. What are the basics? One requirement is to know how to buy the domain, set up a landing page, understand a funnel, and understand what an offer means. We won't be going into any of these. You must know and understand all those - they are required and will save you hours in the long run. Considering what kind of tools we have, picking up the basics should not take you more than a few hours.
Stress Management: Another crucial factor in making your business successful is being resistant and ready no matter what is coming. You will understand why stress resilience is important once you experience the first month of the unpredictable cash flow. What happens if you are not stress-resilient? We are not getting into the whole health part and what health effects cause long-term exposure to stress. It also makes you operate from an unfavorable position. It will result in you operating with short-term thinking that doesn’t cooperate with your long-term vision. Methods to deal with stress, such as breathing and hitting the gym work. We encourage you to look into those even if you are not running the business yet. They are valuable and should be practiced by everyone reading this. This goes hand in hand with spending your money to improve your life - your goal should be to do everything you can to improve the quality of your life.
You Don't Want To Run Business: Most aspiring to become business owners - don't want to run a business. Gurus have sold multiple ideas that running a business is easy and everyone can do it. A dream that contains the end goal for the most. In contrast, it has never been easier to run your business. Most individuals are not ready to put 24/7 into it and form their whole life around it. This sounds hard, but it’s true. If you follow our blueprint and what we suggest everyone do - you will approach it differently from the majority. Our approach requires more effort than following the "all-in approach". Yet, we all know there is a good reason - a safety net. What is left to do? Find out whether or not you are built to run one. What does it require? Honesty. How do you find out if you are ready to start your business? By doing exactly that - starting your business.
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