How to Replace Your Marketing Team with AI
144: Each day we are closer to lean team operations...
Welcome reader! We doubt that anyone reading this post has not paid attention to what has happened over the past two weeks and how the online marketing game has changed. What does this mean for those running online businesses? A lot. What is this read about? The basics of replacing your marketing team with AI.
What Has Happened And Where Are We Going?
Reflecting on the past week: The image above was created with a simple prompt in under 15 seconds. This is not an exaggeration. To be fully transparent, we didn’t put much effort into it… Yet the quality is better than that of the average graphic creator. If you had told someone 10 years ago that this would be possible… They would have laughed you out of the room. Yet here we are. The ChatGPT 4.0 image generator was released 2 weeks ago, and everyone paying attention to this space knows what we are talking about. It was hard not to take notice, considering the amount of new content generated. Results of this? Game changer. What used to take hours can now be done with just a few prompts and minimal energy expenditure. We doubt that anyone reading this doesn’t understand the long-term impact it will have.
What this update means for your marketing operations: Everyone understands that the model delivered game changing visuals. Result of that? It ended up outperforming most creatives and cutting the required time in half. Everyone understands what is being implemented and how fast things are progressing. What are people doing with those outputs? Everyone will have a different answer. Those running large teams or paying someone to manage the visuals? Those individuals have lost value and the way they are perceived by others. The idea here is not to psyop anyone into negativity or claim that something is not worth doing anymore. The change is coming, but that doesn't mean there is a reason to panic… Yet. Everyone can expect that in the upcoming months, the need for creatives and those who handle basic marketing tasks such as thumbnails, copywriting, image edits, logos, and even UGC creators will probably be impacted. The required effort when you compare hiring someone vs. the AI goes in favor of AI. Making it a hard pill to swallow and a big wake-up call for most.
Lean teams: We wrote about this almost two years ago in our post on why you want to run a lean business. As time passes and technology advances, the post and its ideas become more relevant daily… Business owners have not yet shifted to optimize for lean teams and replace large departments. But those closer to the profit (owners) and still engaged in daily operations understand where this is heading. Sooner or later, everyone will replace their employees with AI and scripts. Before someone comments that this is not possible. At this point, it is not. At the same time, no one can deny that what can be achieved with a few simple prompts didn’t take multiple people to finish just a year ago or two. The effect of this? Those who can produce results can create even more output, which leads to the next questions. Why would you have three average performers when you can achieve the same outcomes with just one employee? This won’t make much sense to those who have never hired someone. For those who did? It will make a lot of sense. Repeating ourselves. We are not selling fear or pushing anyone into rushed decisions. This is the reality that is happening right in front of your eyes. You will either learn to optimize and off-source as much work as possible to AI and set workflows or suffer with unnecessary weight. Your top priority should be to start thinking about how to make things more efficient. The future is all about lean teams. Why focus on marketing and not something else? Because, by far, marketing took the hardest hit with the recent updates. It is also part of every business and crucial for those looking to start their own business. Why pay someone else to do it when you can accomplish it with a few clicks for 20% of the cost? To avoid making this unnecessarily longer… Time to review the requirements and case studies on replacing your marketing team.
Requirements:
Creativity and outside of the box thinking
Basic knowledge of prompting
Tools (ChatGPT, Claude, Gemini or NotebookLM… You name it)
Don’t stay arrogant-start adapting… The game is changing.
It doesn’t stay forever if you’re not careful. - Carl Icahn