Books Worth Reading - 2024 April

93: Quite a popular request.

Welcome Reader! We have compiled a list of the few books worth reading in 2024. Not just this year, but we needed some catchy headlines… That is how the internet works in the time of short-form content - you are fighting for attention.

We did something earlier when we started this newsletter with books to help you make WiFi money and books to help you with sales. You will see some of them here as well. Why? They are timeless. The list should not be done in a year but more so in six months tops. Considering there are eight months left in this year…

You have plenty of time to get over the list by the end of the year.

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Books Worth Reading

Not going to go into details on why you should give each of these books a time of your day. It's on each reader to decide whether it's worth it. Not all of us are in the same life positions, and not all of us have the same interests. Leaving you with a bit of detail about the book and letting you decide what’s worth reading or not.

How To Get Rich - Felix Dennis

All our long-term readers expected this one - there is no list without this one. Felix Dennis is a unique individual who will be hard to match. Not only is his business advice timeless and contains zero fluff, but it is pure value - breaking down complex topics and making them so everyone can understand them. Not getting into any details on this one. Mandatory reading once per year.

The Art Of Worldly Wisdom - Baltasar Gracian

We find it funny that everyone always suggests Machiavelli instead of this book. The difference is night and day. Baltasar brought a different take and made them spicier when you compare them. It’s a short book and can be done in a day. Providing you with general insights and Machiavelli's type of view on things. With some of them, we agree with others… We don’t agree at all. Overall, the book is good - you should dive deeper into it. It makes Robert Greene's The 48 Laws of Power look like a children's book.

Leaving you with a quote before we move forward:

”Never compete with someone who has nothing to lose.”

The 16-Word Sales Letter - Evaldo Albuquerque

You might have already seen it in the earlier article - it’s a great read. It's a more technical book than the others on the list, yet something about it brings value. We can all agree that copywriting, as a skill (similar to sales), is something you can leverage in multiple ways throughout your life. From understanding how to write direct emails to your colleagues to creating your content and posting it on Twitter, it's a skill worth having.

The best part about this book is that you don’t have to have any previous technical knowledge or experience to put it into practice. The author explained each key point well and what it brings implementing it into your copy. Psychological one, from the copy perspective and the readers’s perspective. Why, what, and why? It doesn’t matter if you are interested in the copy - you should read it.

Extra one when it comes to copy:

The Boron Letters - Gary Halbert

It's a classical gem everyone should read. It's a compilation of letters from prison to Gary's son Bond. The letters are full of copywriting, business, and life advice, a solid mix of everything. Giving that timeless feel to the whole book. If you have never heard of Gary, here is one example of the copy he ran for himself in the newspaper.

Yes, he was looking for ladies to have fun with it.

Check out the website where you can find the Halbert letters for free.

The Mastermind Drugs. Empire. Murder. Betrayal - Evan Ratliff

Already mentioned in the Intelligent Misfits article. Where to start with this one? The book is about the infamous Paul Le Roux. Programmer who turned into a criminal kingpin. He started his journey with an illegal semi-affiliate marketing scheme and ended up selling the meth.

There are a few lessons you should be taking out of this book.

It's just a fast page-turner that will keep you interested. At the end of the book, there might be a few lessons on how he ran laps around others. Is it worth reading? Yes.

The 150M Secrect - Guillaume Moubeche

Startup book. You already know our take on startups and what it takes to work and run one. It's a waste of time considering where the tech advance took things and how badly they ran them. Better said, how they ran them to the ground. Approach this book with an open mind.

If you can't stand "drawn sketches" - this book is not for you.

The book is about how things exploded for Lemlist's owner. We have never been big fans of Lemlist. It gives off that normie energy we don’t like. What is great about this book is that it’s full of practical examples. Rarely will you see a book where the author details how much you can expect from the Appsumo launch, and this is what you are getting with this book. Solid lessons in there if you are into building software or selling it.

The back of the book reads like a solid landing page. Picture "borrowed" from eBay.