Welcome Reader! We have compiled a list of the few books worth reading in 2024. Not just this year, but we needed some catchy headlines… That is how the internet works in the time of short-form content - you are fighting for attention.
We did something earlier when we started this newsletter with books to help you make WiFi money and books to help you with sales. You will see some of them here as well. Why? They are timeless. The list should not be done in a year but more so in six months tops. Considering there are eight months left in this year…
You have plenty of time to get over the list by the end of the year.
Books Worth Reading
Not going to go into details on why you should give each of these books a time of your day. It's on each reader to decide whether it's worth it. Not all of us are in the same life positions, and not all of us have the same interests. Leaving you with a bit of detail about the book and letting you decide what’s worth reading or not.
How To Get Rich - Felix Dennis
All our long-term readers expected this one - there is no list without this one. Felix Dennis is a unique individual who will be hard to match. Not only is his business advice timeless and contains zero fluff, but it is pure value - breaking down complex topics and making them so everyone can understand them. Not getting into any details on this one. Mandatory reading once per year.
The Art Of Worldly Wisdom - Baltasar Gracian
We find it funny that everyone always suggests Machiavelli instead of this book. The difference is night and day. Baltasar brought a different take and made them spicier when you compare them. It’s a short book and can be done in a day. Providing you with general insights and Machiavelli's type of view on things. With some of them, we agree with others… We don’t agree at all. Overall, the book is good - you should dive deeper into it. It makes Robert Greene's The 48 Laws of Power look like a children's book.
Leaving you with a quote before we move forward:
”Never compete with someone who has nothing to lose.”
The 16-Word Sales Letter - Evaldo Albuquerque
You might have already seen it in the earlier article - it’s a great read. It's a more technical book than the others on the list, yet something about it brings value. We can all agree that copywriting, as a skill (similar to sales), is something you can leverage in multiple ways throughout your life. From understanding how to write direct emails to your colleagues to creating your content and posting it on Twitter, it's a skill worth having.
The best part about this book is that you don’t have to have any previous technical knowledge or experience to put it into practice. The author explained each key point well and what it brings implementing it into your copy. Psychological one, from the copy perspective and the readers’s perspective. Why, what, and why? It doesn’t matter if you are interested in the copy - you should read it.
Extra one when it comes to copy:
The Boron Letters - Gary Halbert
It's a classical gem everyone should read. It's a compilation of letters from prison to Gary's son Bond. The letters are full of copywriting, business, and life advice, a solid mix of everything. Giving that timeless feel to the whole book. If you have never heard of Gary, here is one example of the copy he ran for himself in the newspaper.
Yes, he was looking for ladies to have fun with it.
Check out the website where you can find the Halbert letters for free.
The Mastermind Drugs. Empire. Murder. Betrayal - Evan Ratliff
Already mentioned in the Intelligent Misfits article. Where to start with this one? The book is about the infamous Paul Le Roux. Programmer who turned into a criminal kingpin. He started his journey with an illegal semi-affiliate marketing scheme and ended up selling the meth.
There are a few lessons you should be taking out of this book.
It's just a fast page-turner that will keep you interested. At the end of the book, there might be a few lessons on how he ran laps around others. Is it worth reading? Yes.
The 150M Secrect - Guillaume Moubeche
Startup book. You already know our take on startups and what it takes to work and run one. It's a waste of time considering where the tech advance took things and how badly they ran them. Better said, how they ran them to the ground. Approach this book with an open mind.
If you can't stand "drawn sketches" - this book is not for you.
The book is about how things exploded for Lemlist's owner. We have never been big fans of Lemlist. It gives off that normie energy we don’t like. What is great about this book is that it’s full of practical examples. Rarely will you see a book where the author details how much you can expect from the Appsumo launch, and this is what you are getting with this book. Solid lessons in there if you are into building software or selling it.
The back of the book reads like a solid landing page. Picture "borrowed" from eBay.
Zero to One: Notes on Startups, or How to Build the Future - Peter Thiel
We have mixed opinions about this one. There is some good information inside of it and some mediocre information you can find. Loads of stuff have changed in the ten years since this book was published. The trend has switched from Silicon Valley-type startups to leaner operations, better said, bootstrapping. The biggest problem with this one? Peter himself is trying to reinforce the idea of creating something unique.
There are benefits to creating new Uber, Google, or Tesla.
If you hit it, you are set and have three generations behind you covered. But as with all our other content on the website, we are not selling any dreams here. 90% of you have a better chance of sticking to something that already works and not reinventing the wheel. You will not become the next Mark or Elon… But you will still have something that will help others and help you make more money. Worth reading? Yes. Make sure you go with the right mindset into it.
Escape From The Freedom - Erich Fromm
We first heard about this book from Henry Kravis’s interview years ago… For those who don’t know who he is or have never heard about him, we suggest you give it a few hours and look into him. What about the book? The book itself is underrated and not one you will hear much about. The author explains to the readers how humans don’t like to be free. Opposite to what has been preached for decades. Free in the sense we need someone to give us bounds, show us the way, and point us in the right direction. Won't be spoiling much. It's an easy-to-read type of book, considering the complexity of the topic.
Quote from the book:
"Man’s brain lives in the twentieth century; the heart of most men lives still in the Stone Age. The majority of men have not yet acquired the maturity to be independent, to be rational, to be objective. They need myths and idols to endure the fact that man is all by himself, that there is no authority which gives meaning to life except man himself."
Den Of Thieves - James B. Stewart
Classic. One everyone reading this website should read it. The 1980s were different and we can all agree with that. Wall Street - financials and everything that comes with it. Consumerism was just getting started, and things were looking bright. Internet was not a thing (yet) and there was a lot of space to maneuver and make things go your way. If you fan corporate schemes and stunts, they used to pull back in a day. Main characters? Michael Milken, Ivan Boesky, Marty Siegel, and Dennis Levine. You know it’s going to be a solid read.
Conclusion: No matter your interests, business, fitness, lifestyle, or psychology - you will gain something out of them. The only thing you should pay attention to is that you don't fall into the trap of feeling productive while you read. Books will not make you productive or help you make more money. But that doesn’t mean you should not read. Realize their importance - they are vehicles for learning more.
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