Books Worth Reading - WiFi Money Making
9: There are few good ones.
Hello ladies, gents, cartoon animals, and others.
Books, books, and more books. Most of them are fluff and puff.
At least once per day, you will see a post on Twitter stating:
“5 books every entrepreneur should read” or “10 must-read books for agency owners”
Then you open the list and there is J. Peterson with 12 rules for life.
Could anyone describe to us how that book will help you make money? No doubt there could be great principles inside. But it's still not something anyone should read in case they want to increase their income or build something on the side. There is a fine line between reading books such as that one and hustle p*rn, as they call it these days.
PS he is not our friend anon.
Anyway, to get back to our topic, as you already know, we are keeping it on no BS around here. Let’s remind ourselves what is the most important after reading the book. To apply what you have read. Put in the work. Nothing will happen if you read book after book without any new principles applied.
WallStreetPlayboys - Efficiency
Where to start with this one? Went over the book at least 4 times - trying to do it once per year. The first time it made some sense, but not fully. The second time it made more sense. The third time was when everything clicked together. We are reading it to remind ourselves of some basic principles - that are still applicable.
Crazy what WSP was doing back in the day to give this out for 10$.
The whole point of the book is how to get the most amount of output with the least amount of input. Something all business owners and WiFi money makers should strive for. It’s an easy read to finish in a day or two. Plus, it’s one of those books that will show you the importance of building the side income asap.
You can get the book for free if you subscribe to BowTied Bull Substack.
Pitch Anything - Oren Klaff
Generally, Oren Klaff has one of the best sales materials out there.
The problem with him and his material is that sometimes he takes things way too technical. Making it a problem for someone who is not an industry and even harder on the terms he is throwing left and right.
Pitch Anything is solid for someone starting. Since we are here “using one fits all approach” this book deserves a place on the list. It’s friendly for anyone trying to learn more about sales terminology and sales in general. He also explains the frame and status quite well for someone who has never heard of those terms in the business context. Making it perfect for your WiFi money journey. Even more so if you are in sales or doing any sort of “sales”. Almost everything is sales at the end of the day.
Looking for more about Frame?
The 16-Word Sales Letter - Evaldo Albuquerque
This book is a proper eli5 example of how to write high-quality sales letters. Short and straight to the point with a few examples you could reverse engineer based on your offer.
What’s good about this book?
The whole book is broken down into following a “formula” type of way. The author did a good job breaking down each part of the sales letter and explaining it deeper. Another good point is that it also talks about the pain points and emotions of the customers. Both are needed when it comes to turning your reader into a buyer.
An easy read that you can finish in a day.
Breakthrough Advertising - Eugene M. Schwartz
Good luck getting this in physical form (original one).
Old copywriting gold right here. In copywriting circles, this is often mentioned as a GOAT book and there is a good reason. Eugene did a great breakdown on how to market changes and the customers’ behavior.
What worked back in the 1920s will not work in the 2020s - no doubt. But..
The book is full of examples and marketing campaigns with breakdowns of what has worked and why it worked. Similar to what we have mentioned above, make sure you reverse engineer copies based on your offer.
$100M Offers - Alex Hormozi
Not the biggest fan of the guy. Plus, everyone else copied everything out of it.
But that book for 1$ is a solid read. Alex is a sales genius and no one can deny it.
What’s great about this read is that even high school kids could apply it. Alex manages to write it easy to digest and apply it to everything regarding selling.
Exactly what most sales books are missing.
To add on top of that there are great books out there. But often you need another person to eli5 half of them. You do not want that. Alex did a great job - maybe that’s why everyone copied the formulas from the inside.
CA$HVERTISING: How to Use More than 100 Secrets - Drew Eric Whitman
Another copywriting book on the list?
There is not much to add here that has not been mentioned above in the previous two copywriting book examples. It’s a good book with many practical examples. What more do you need?
Once you know how to write a GOOD sales letter, VSL, or ad that can convert.
There is a 0% chance you will be broke - transferable skillset.
How To Get Rich - Felix Dennis
We saw this book mentioned on the old WSP blog years ago. Felix was something else... What’s special about this book is that it has straight-up practical advice, without fluff.
On the plus side, Felix somehow made it funny - one of those books that made us laugh. Not going to expand on this much. But we suggest checking out the video below - Dennis talking about buying RR. Gold.
To wrap up our Honorable mention with one of the quotes from the book itself:
“I told him I thought it was bunkum. Snake oil. Just like every other so-called self-help book I even stumbled away from at an airport bookstall. What the world needs, I thundered is an anti-self-help book. A book that tells people how hard is to be a great manager or a great anything. About how hard is to get rich.”
Once you finish reading ANY of the books on the list. Make sure you apply it to your situation. Otherwise, you have spent money and time doing mental jerk*ng off. Without any real impact.
Enjoy the rest of your weekend.