98% of People Won’t Understand These 2025 Observations

155: No lies told.

Jun 12, 2025

Welcome reader! After spending a few hours by the pool recharging our batteries and enjoying the sun. We have decided to reflect on 2025 and what has been happening so far. Not just what has been happening. But also what has helped us. This post? A quick post around thoughts, tips, lessons, and observations that 98% of those around you won’t understand.

Money And Business

Buy crypto

Ridiculous as it sounds. Buy crypto. We don’t write about crypto anymore because we have received more than enough feedback on it and concluded that our readers prefer other types of posts (life and business). What is this about? This is a reminder that no matter what the price of BTC is… You won’t regret it in the long run. The reason we mention it here is that retail motivation, as well as the amount of money being invested - has been on the less optimistic side. Institutions and corporations are investing significant amounts, while retail is not doing much. If you dive deeper into statistics. The retail is selling. At least, that has been happening during May. Not something you want to do, and neither something that will help you in the future. We first mentioned BTC at $65k and won't stop recommending it.

Not every customer is the same

Never fall for the idea that all customers are the same in terms of value (quality). That doesn’t mean you should treat everyone differently. It just means that often the customers who pay you more require less from you and vice versa. Over time, you will develop a mental profile of your ideal customers and find yourself in a position to prioritize and choose with whom to work.

Bold business prediction for the next decade

What 99% of those trying to pull off "vibe coding" or create another GPT wrapper fail to realize is that the future is all about distribution and sales efficiency. If everyone can produce similar outputs, it means the field has leveled up, and everyone is playing the same game. Removing technical requirements. Who is winning? The one who can distribute and present it to others. Understanding traffic, driving traffic, and ultimately selling the product won't go out of style anytime soon.

Stopped here

Careers are zero

Coming from someone who made a complete breakdown of how to get a job in tech sales and what it takes to escape one. We can't deny that most corporate careers, as we know, are easily replaceable. However, that could also be the case. Does that mean our advice on careers has changed, and we no longer recommend them? Not at all. They are by far the best way to have a safety net while starting your business. So why are careers zero? Many of them are completely useless. What will happen is not only will they be useless, but they will also be replaceable. From the image above (which we don’t completely agree with, but it is a great starting point). Sales and marketing are going to be the best picks. Why? They generate profit, similar to private equity - driving the traffic. As time passes and technology advances. You want to be in a role that creates profit and is not considered a cost center.

Two reasons you want to make as much money as possible

What never gets enough attention and is one of the primary reasons you want to make as much money as possible? To fund your hobbies and set yourself apart from the norm. Funding your hobbies means having enough to pursue your creative adventures. Those you can’t stop thinking about 24/7, and something that gets you going. They are not cheap, which makes making money even more important since you want to be in a position where you don’t have to worry about money for them. Why do you want to distance yourself from normies? There are no reasons to spend time with people who 1) don’t inspire you and 2) don’t interest you. Allowing yourself to gain access to the places where wealthy individuals spend their time and surrounding yourself with those who share a similar vision to yours. These are the real reasons you want to make as much money as quickly as possible.

Life And Mind

Before making any big life decision…

There is a hidden beauty in doing things only for yourself. It is a true way to achieve self-fulfillment and never feeling empty, no matter how good or bad a choice you have made. What should every young person (who doesn’t yet possess an internal self-belief system) ask themselves before doing any big thing? Am I doing this for myself or to gain validation from those around me? It is a powerful question that can save you from making a life choice that you will regret in the end. There is a good chance you are pursuing something not for yourself, but because of the validation of the others around you. No matter what result you achieve… You are going to be miserable.

Breathwork - game changer

We understand that at this point, we are becoming repetitive with the mention of breathwork. But we can't deny its effects and the way it has influenced our lives. After trying everything out there + we have a well-established routine in our lives. There is so much to incorporate into that routine and even less to eliminate. What has benefited us? Breathwork. Efficiency? 10/10 Complexity? 1/5. There is not much you could ask for.

Energy is the most important thing

The guinea pig maxxing lifestyle has taken its place, and we have been paying close attention to energy and health in general. No one can deny that energy is everything. Want to achieve more throughout the day? Energy. Want to feel better at all times? Energy. Want to perform better and achieve better results overall? You know the answers… The truth is that you want to be in the endless pursuit of what gives you fulfillment and energy. Everyone’s answer will be different, and you want to discover what works for you. The key to high-level energy is to never doubt yourself and to possess a curiosity that only a few can achieve.

Remove yourself from everything you don’t have an impact on

At this point, it is impossible to fully remove yourself from the negative scenario (propaganda) that has been spread everywhere. Social media, YouTube, Reddit, or any other type of media. Why is there so much negativity around? Some would say it because the average person has never had a harder time. Others would argue that negative emotions sell better than positive ones. There is truth in both. Since it is impossible to completely detach yourself from a negative scenario fully. The best angle and one that will bring you the most comes down to realizing what the effect of negativity is. Negativity forces you out of the present moment. What does the future bring? Black scenario? No one can predict. How do you plan to move forward if they implement the negative idea, and you already sense that something negative will happen in the future? Understand that they are robbing you of the joy and beauty of life. Beauty of the present moment. Clarity that you can only possess in the present moment. No one is saying you shouldn’t future-proof yourself. What you need to grasp is that there is a big difference between being aware of the future and being miserable about it.

Figure out whether you are a sprinter or a grinder

An important concept that doesn’t get enough credit. Which category do you fall into? Sprinter or grinders? Someone who performs better on a 6 month on / off schedule. Or someone who is constantly pushing output with consistency? This is something you need to determine for yourself. Unfortunately, most people struggle to fully operate in either category, as life often forces you into one of them. Knowing which category you belong to is a valuable asset as your business becomes your top priority. One could argue that many people think that they are grinders. Which is not to blame, considering that life pushes you towards that. But in reality they perform better under sprint principles. Does it matter at the end of the day? Yes, it does. More so if your work is based on creativity and involves working for yourself (running your own business). Consistency matters. But knowing when you will be able to produce more output and what type of work fits you better? Means even more than consistency. One works without the other, but together they work much better.

The key concept to becoming more productive

No matter what everyone says… The truth about becoming more productive comes down to either 1) offloading your task (automate it, hire someone to do them for you, VAs, AI etc..) or 2) completely removing them. Since option 2 is often not a choice. The reality is that to increase productivity, you need to outsource tasks that are currently consuming your time. Not necessarily outsource, but structure it in a way that you don’t want to spend any minute of your time thinking whether they will get done or not. They must get done. The reason we mention this is that when you compare how things are now to how they were 10 years ago. The barrier to developing systems or avoiding hiring altogether is entirely different. What is the system about now? It's about finding a working solution that you can implement as effectively as possible into your operating procedures.

AI and your health

Yet to give you a full, detailed breakdown on the topic. However, after discussing it with a few of our friends who are experts in the subject, they have all confirmed the same thing. Asking an AI for recommendations based on the specific input from your hospital or doctor will speed up your results dramatically. Basics on how you should treat certain symptoms and what might be causing them in the first place. AI is a powerful tool when it comes to that and something you shouldn’t take for granted. Have a health problem? Ask the AI. Doctors have never been more reckless, and you do want to have another opinion or at least gain more than a basic knowledge around the topic you are struggling with.

Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation. - Oscar Wilde

Misc.

The internet is dead - what to focus on going forward

It sounds dramatic until you realize it is true. Those who were not online before 2010 will not understand this. Each year has been worse, and AI is taking over the internet (search engines as well as social media) - which is not helping. Before commenting, why use a basic search when you have websites like Reddit? Good luck getting further in life, taking advice from the average person who can’t help themselves. The internet we once knew is dead. The sooner you realize that it is true, and that the future of the internet will revolve around P2P and gated communities… The better.

1.000 true fans

One of the best articles ever written, without exaggeration. We had read it for the first time years ago, but it never made a point until recently. If you are someone who creates content and tries to help others or share knowledge. This one is for you.

You should also read the other articles on our list.

Survival mode is real

You will never understand the survival model until you get out of it. When all you think about is how to pay the bills and cover the rent. It means you are operating under survival mode. After doing an intense amount of due diligence around this topic. The conclusion is that our readership is around 70/30 in terms of those who are out of survival mode and those who still struggle. Why is this important? Because it provides a different perspective on what to focus on. Still in survival mode? Money and health. Mostly money. Out of the survival model? Time to prioritize the quality of life and stop thinking about money 24/7. Mindset, health, how you perceive things, and your social life… There is much work to be done. The priority based on where you are in life should not be the same.

Learn how to keep yourself in the loop with what is going on

What does it even mean? You must be aware of what is happening in the industry (niche) of your choice. At the same time, there is no reason you want to spend 24/7 paying attention to it. Your best bet? Find a few sources. Stick to those sources. Come up with a mechanisms that enable you to filter sources and access prepared information tailored to your interests and goals.

Practical tip: Let’s say you are trying to find more information about cryptocurrency. Your best bet? Sign up for 5 to 6 newsletters that interest you. Create a simple AI prompt that extracts the relevant information for your specific needs. Develop a strategy to convert those newsletters into PDFs. Feed those PDFs + prompt AI to extract what you need. This allows you to stay informed about everything happening, regardless of the volume and the time required to go through it. This aggregating principle would work for anything and requires minimal initial investment from your side. Meaning it should become a standard tool in your arsenal.

Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. - Ralph Waldo Emerson

Disclaimer: None of this is to be legal or financial advice of any kind.