BOSS Letter

BOSS Letter

Share this post

BOSS Letter
BOSS Letter
The Most Powerful Moment In Your Life? Realizing You Can’t Lose

The Most Powerful Moment In Your Life? Realizing You Can’t Lose

161: Why you have to bet on yourself.

BOSS | Beauty Of SaaS's avatar
BOSS | Beauty Of SaaS
Jul 24, 2025
∙ Paid
43

Share this post

BOSS Letter
BOSS Letter
The Most Powerful Moment In Your Life? Realizing You Can’t Lose
1
3
Share

Welcome reader! If someone told you it was impossible to lose. What would you do differently compared to what you are doing now? This is the question you should be asking yourself. Reframe it across all areas of your life and apply new insights to make things easier for yourself. What is this post about? To show you that it is impossible to lose if you are willing to play the long game and bet on yourself. 


Impossible To Lose Framework

Moment of realization: If you have never done this before, now is the perfect time. What would I do if I knew it was impossible to fail? Ask yourself this question. No matter what goals you set, the outcome will be a win. The only requirement? You have to keep pushing when others won’t. Reality? Reality is exactly that. There is an unwritten rule in life that if you don’t give up on yourself and the work you are doing, you are going to win. Similar to the concept described in the money post we did earlier this year. It might not be the most obvious concept. But after some time, it will start to click. Better said, you will notice the pattern. One that is built around confidence, skills, and experience. What does that even mean for you? It means that you will be able to pick up the things and carry them over to other things. Never been a good salesperson, but you are killing it in marketing? Quite common. The skillset and approach required are different. The underlying principles and how you are trying to get someone from A to B? The same. Conclusion? If you have spent time learning, there will be a certain carryover to your next adventure. That moment? That is the most powerful one. When you know that no matter what you set your eyes on with a bit of effort, you can achieve anything. It is the realization that for those willing to put in the work, it is impossible to lose.

Everything begins with you: The most important person? You. The person you are sure will never let you down? You. The person you should bet on? Yourself. Everything starts with you. Being irrationally optimistic about yourself is key to success. Make sure you’re putting in the necessary work and aligning with your big vision (which you must have). Add unlimited energy + childlike curiosity, and you have the perfect combination to become an unstoppable machine. Why does this matter? Because none of it makes sense if you don’t realize that the only factor that determines whether you succeed or not is… You. You are the creator of your success. The one thing you should never do? Give up. The final piece of the puzzle? Your deep beliefs. None of this will work if you’re not 100% in tune with who you are and what you are bringing to the table.

Trust yourself. You know more than you think you do. - Benjamin Spock

Never lose. Always the lesson: The above block of text brings us to the right mindset and what it takes. One where you realize that no matter what has happened, you didn’t lose. Neither does it mean you should change your life every year or two to start over. Never fall for this idea. If you have been following our advice and reading what has been preached here, there is nothing to worry about, since you will never find yourself in that position. When you are smart about building and you have been doing it as you should. There is a good chance that you will never again find yourself in a position to return to where you have been. We are not talking about setbacks, as they are part of the game and always present. What we mean is starting from zero or going for longer periods with little success. Worst case scenario? You have $0 in your bank account and your laptop. Meaning? You have more than enough to make 30x that back. You still have all those connections you have built up and can count on. You still possess your knowledge, and no one can take it away from you. You still have the most important thing out of them all, no matter what kind of setback you go through. You still have your experience. This should be a basic example that proves it is impossible to lose if you have played it right. An easy way to tell if someone is a winner or a loser? It all comes down to how they react. To form it better - how they handle losing reflects their character and whether you can trust them. Getting visibly upset, but understanding that there is a second chance? That is a winner. Getting upset and treating it as a permanent thing? Loser. There is always a second time if you have played your cards right to that point. This applies to everything in life. Our advice? Pay attention to how the people around you react and how you respond in those situations. The easiest sign you don’t want to be spending time with someone is how they behave when they lose. Pay attention.

Impossible to lose: The secret to the impossible to lose mindset? It has to click. It comes naturally with experience and realization. Once you align all the internal factors in your favor. There is not much left but to bet on yourself. Recognize that there is always a second chance and an opportunity to reinvent yourself. Conclusion? You can’t lose. What do we mean by that? That you can’t lose because you know there’s always an opportunity to start again. Transfer all the knowledge you have picked up along the way into something new. The best part is that this will boost your confidence and better prepare you for whatever comes next. Plus, it requires you to have a few battles already behind you, so it makes more sense. Those who are past that stage? They know that the only way to lose is to give up. not to fail and start again as spread around… But to give up on yourself and your vision. Plus, the ideas and effort you put in. If you’re looking for something to rewire your thinking and change your perception, this is one of those things. 

Brute Force: Why do we mention brute force? Because this is where advice like that starts to make sense. It only makes sense once you realize that you can’t fail if you don’t give up on yourself. Doesn’t work on the first try? Try it again. Doesn’t work on the second try? Try a third time. How about trying another approach that has similar principles to what you have already tried, meaning your skill set can transfer? Brute force works. The key thing to remember is that for brute force to work, you must have a strategy. Not necessarily strategy. But a high-level view of where you want to go. To move things forward. Without that, brute force won't do much for you. Requirements to pull it off?

  1. Ability to transfer previous knowledge into new one

  2. Belief that no matter what happens, there is always another way

  3. An understanding that strategy is essential to execute brute force effectively

Last piece of the puzzle: When does the realization that it is impossible to lose become important? It becomes crucial once you start playing the long game. When you realize that the world doesn’t operate based on a predictable system, which guarantees that it will go forward. One could argue that it is guaranteed only to a specific point, like everything else in life. Self-doubt is often one of our biggest enemies. To be 100% transparent, it is so powerful that only a few can overcome it. Should that be one of your focuses? Yes. Would you say it is entirely possible to eliminate self-limiting beliefs? Possible. But extremely hard. You are better off spending your time understanding that there will be periods in your life that are full of both losses and wins. What is necessary to realize? One won't work without the other. Nothing is permanent. Meaning that there will be a change sooner or later that will have a direct impact on your belief system. This is half of the battle when it comes to realization, and one that will start to make a lot of sense once you begin working on it. The healthy approach to the situation is to understand that you will need to do something differently to maintain the new results. That is how life, business, and the social game work. That is not only how they work, but that is what is required of you to move forward.

Impossible to lose the basic framework:

  1. Realize that everything starts with you, your mind and outlook on life.

  2. Failing at something doesn’t mean you are defeated. The experience, knowledge, and connections no one will be able to take away from you.

  3. Once it clicks for you and you realize it is impossible to lose if you don't give up… Everything will change, and this read will start to make much more sense.

  4. A brute force approach to getting things done works. But it requires strategy, not blind execution.

  5. Things are never permanent. Having a healthy outlook that the change will come and you will have to adapt to it is positive.

Fall seven times, stand up eight. - Japanese Proverb


Practical Example Of Why It’s Impossible to Lose

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 TheBeautyOfSaaS
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share