BOSS Letter

BOSS Letter

Selling Info - The Good, The Bad, and The Ugly (How To Actually Get Rich Off It)

113: What it takes to make money selling info products (no BS edition).

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BOSS | Beauty Of SaaS
Sep 28, 2025
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Welcome reader! The internet has been full of debates about selling info and whether it is something you should do. Since this topic directly relates to online business and covers a large part of it, we have decided to share our two cents. What does selling info mean? How do most people do it wrong? The reality? Selling info products can be good, bad, and ugly...

This 25 minute read will cover:

  • FAQ (how to tell real info from dream sellers, what it takes to sell the info, and common mistakes)

  • More on selling info (can you get rich from it?)

  • The good, the bad, and the ugly (what you need to know about info)

  • Our advice on selling info (what you should DO and NOT do)

  • Mental framework that separates GMI from NGMI when it comes to info selling

THIS IS NOT A PROCESSED-BASED APPROACH TO BUILDING AN INFO PRODUCT. This is a time-proven aspect of what it takes to make money and stay in the game for decades without damaging your reputation or doing anything unethical.

No short-term thinking allowed.

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