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Rodrigo's avatar

What should one know about working on a 9-5 while building side-business? How to manage these two?

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BOSS | Beauty Of SaaS's avatar

Start by reading this it covers 90% of the things you need to know

https://www.beautyofsaas.com/p/escape-the-cubicle-building-your-online-business-on-the-side

It is hard not to make this a whole paragraph, but you should focus on automation to take care of all your tasks and create as much "free time" as possible.

On the other hand, from a social perspective, do not put yourself in an unfavorable position with others or make enemies. Plus, never let them know you also have a business and are working on it.

It's about balancing being a good enough performer so you don't get penalized or fired, but never being the best and knowing that all your free time and energy should be focused on your business.

Business is the priority, and your job is the second priority. Also, feel stupid to mention, but today you can pretty much run a business with a cell phone, so make sure you put yourself in that position as well that you are few clicks away from the things in a way that at least you can answer the emails if nothing else, which again means that you allocated some time to it.

The article itself is one of our better works, but it never got the attention it deserved because no one cares about careers anymore, especially the younger population.

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Thales's avatar

Really love this post, still find myself returning to this. Also makes sense to think of career as more like a cash flow than anything else when you are truly building something of your own.

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jay's avatar

Best/must books to read !

In every category you know

(Money, psychology, life ,tech ,power.....)

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BOSS | Beauty Of SaaS's avatar

Money / Lifestyle - Unscripted (the author goes on epic rants so prepare yourself)

Business - Efficiency and How To Get Rich

Humans/power - Art of the Worldly Wisdom

Psychology - Not sure what to recommend to be fair. The last one we read was thinking, fast and slow, which was an okayish read

Go for the biographies/autobiographies that's where the real sauce is hidden. Where to start? A Humanistic Enterprise in the World of Industry - Bruno Cucinelli

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jay's avatar

Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship by MJ DeMarco, ?

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BOSS | Beauty Of SaaS's avatar

Correct, it is a good read.

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jay's avatar

I have 2 more questions..

1) How/where to reinvest money to increase cash flow and when to stop it and start investing in assets?

2) I'm from India,does accent ,region matter to get into tech sales.

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Cedrico's avatar

what is the difference between dropshipping and ecommerce for you ? you said e-commerce was top tier business but not dropshipping, why that

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BOSS | Beauty Of SaaS's avatar

Promised not to answer more, but make an exception because of one of the rare business questions.

The reason why people put them in the same bracket comes down to:

1. They're selling you something

2. Oversimplification of complex topics

3. Not understanding the whole scheme behind it

On the paper, dropshipping is 30x better than classic econ. Imagine: no inventory, minimal operating costs, no hired people, etc.

What no one tells you is:

1. You're in the game of arbitrage.

2. You're easily replaced (better said, your source and how you do things are very fragile).

3. There is rarely an exit option, meaning you're not building biz value. This is similar to affiliate marketing, where it's more of a job at the end of the day than a business.

You always have to have your hands on it (not saying the e-com you don't have to, but there is a difference).

Yes, there are some activities present in both e-commerce and dropshipping. Yes, you're dealing with physical products, and yes, you're filling out the order. But overall structure and complexity are miles away. That's why everyone who is building a real business will always go for e-commerce. You must extract yourself from that subjective opinion and look at it from a high-level view.

Ecom also provides you with the ability to build your product and be in complete control of your costs and how things are done. It is much more complex, but this should be more than enough to make you think and realize why one has an advantage over the other. Better said, why does one have this advantage over another.

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Cedrico's avatar

thank you very much for your answer ! i have one last question, i start to build a community in gardening field but it's quite new. At some point, i would like to sell product with e-commerce.

In your opinion, what’s the best approach? Should I start selling small products fairly quickly (for example, once I have 300 subscribers on my email list), or should I wait several months/years without selling anything before surprising my audience and starting to sell good quality products ? Thanks in advance.

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BOSS | Beauty Of SaaS's avatar

Instead of approaching it as "should you wait or not," you should look at whether your product and the quality you're looking for are on point.

Selling a product to your audience is fine as long as it's something you would use. If you already have something good enough and would use it yourself… Start selling immediately.

Extra points if you are super transparent about it and genuinely believe it's one of the best things they can get. If you're trying to manipulate them into buying a mediocre product that might or might not work, that's a different story.

Otherwise, there is nothing wrong with being open about it and standing behind it.

It's something that everyone should strive for, plus it's going to help you with your additional income. Overall a win scenario.

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Marvin Tan's avatar

Do you think vibe coding is bad?

Do you think learning things via books and courses is a better way to build products and get into freelancing OR is it doing things backwards when we have tools like GPT/Gemini at our disposal?

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BOSS | Beauty Of SaaS's avatar

Last answer for this AMA session.

It's not necessarily bad, but it is not an advantage either, as people like to think.

The question arises: "If everyone can do the same thing, how can you differentiate yourself and be the ultimate product that everyone else buys?

This is something to think about. If you ask 8 out of 10 vibe coders to give you the answer to that question, they would not be able to.

It became popular because it allowed everyone without skill to develop some code or a working program. Overall, there is nothing special or unique or an advantage. There might be a use case if you are doing it yourself, trying to see how it works, or learning what coding is all about.

It's not so much about books, courses, or better ways. The better way provides you with underlying knowledge - the knowledge layer, not the process. At the same time, this is the biggest problem with vibe coding because it doesn't provide a deep understanding.

it just allows you to form something, but if things go wrong, there's a good chance you won't be able to fix it, at least at this point. Again this, brings us to the whole knowledge vs. process.

Next point? information vs. knowledge. Are you getting knowledge when using AI to ask questions, or is it just information you need now?

This is a topic for another time, but something you should think about and expand on. Overall, you always want to focus on deeper layer learning as it will allow you to transfer it into the process.

There is no better one of the other it's objective.

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Marvin Tan's avatar

Thank you for this detailed answer, letting me look into this matter in a whole new different angle.

Thanks again BOSS.

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Thales's avatar

Have been building a B2C mobile app for around 3 months, have good SEO for my product because I first built some small online apps for my brand and then realised mobile is the way to go.

Now, all of a sudden, have hundreds of people interested in the app when even the beta isn’t out yet. How to handle the pressure of building, knowing that I am super close to hitting a great product during launch? Like for sure I know people interested isn’t the same as paying customers but it just feels different this time in comparison to my previous online biz attempts.

Also work in a top career during 9-5, which also takes quite a bit of time and energy.

Really appreciate all the good articles you have provided 🥂

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BOSS | Beauty Of SaaS's avatar

This is going to be the most efficient way to get out of your head and get the real-world results that you actually need… removing any unnecessary hype / self-imposed pressure

Good luck.

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BOSS | Beauty Of SaaS's avatar

Giving proper advice without knowing how far you are into development and the timeline is complicated.

One piece of advice would be to create an alpha version (or something, let's call it "good enough") so that those interested get a taste. At the same time, provide you with feedback in a way that technically allows you to use them as users, beta users, or whatever you want to call them.

Releasing the initial version and getting it out will help you from a peace of mind point of view. This should also let you know whether you have something worth charging for. There is a solid difference between having an app that brings users vs. just views. Once you start charging for it, it's a different game.

How to deal with stress? And pressure overall? It has been a challenging year personally. Been trying a lot of things:

- Breathwork has been underrated

- A lot of walking

- Just prioritizing going to publish a post around focus and how important it is in a world full of distractions

So, getting yourself in the most comfortable position that allows you to balance pressure (performing under pressure) and not being overwhelmed should be a key. Hope this helps or at least provides you with perspective.

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Thales's avatar

Thank you, this is really helpful. A lot of the infra, UI, connections between frontend and backend etc. have been built, but will need around one more month to build one of the core components of the actual product.

You said well that although there are a lot of people waiting to test the beta, it doesn’t yet mean that they would also pay for it. They just want to be the first to test this new product.

So instead of getting ahead of myself, just take the time to launch a good alpha version, let people decide whether I can actually charge for it and take it from there.

Appreciate it BOSS.

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Iko's avatar
Aug 10Edited

Hey BOSS. Thanks thanks a lot for the newsletter. Really like some of the views you share here and on Twitter.

First just wanted to share some feedback - I much prefer your “positive” posts rather than “Life in a loser normie day”. Also the posts that give practical, tangible advice or views. And loved the last 1-1 interview. In case feedback is useful :)

Now on to my questions - sorry if you already wrote about some of these:

- How did you decide you wanted to spend significant time writing on the internet ?

- Top things you bought to improve your quality of life ?

- Top mental frameworks ?

- What daily routines and habits most improved your happiness and quality of life?

- How do you journal?

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BOSS | Beauty Of SaaS's avatar

Funny enough, the life in the normie was the post that got us the most unsubs, now that you mention it... Appreciate the feedback.

1. It didn't make much sense until a year in, once you start noticing how your problem-solving and thinking change. At this point, most of the Twitter posts are simply an internal set of beliefs being shared with the public to serve as a reminder of what matters and what to focus on.

2. There are too many things to mention. One of the favorite purchases from the last year or two? Steelcase Leap and Air Purifier. Those are the first two that come to mind when reflecting back.

3. Morning gratitude check (writing a few things you are grateful for). Easy, efficient, and necessary for 98% out there.

4. Not routine, but walking every day (10K steps at least) has a huge impact. There is a massive difference in creativity, outlook, and how you approach things. Getting sun and your blood going has been a massive improvement. Writing and breathwork have been two recent ones that have made a huge impact.

5. There is no routine or anything, just having a pocket notebook close by, and when ideas flow or things you have to do. That is what you are writing down. Having a structured outline can make you feel tired when you are not in the mood. This serves more as a brain-dumping mechanism.

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Pepe North's avatar

How to be more generous?

When I give money to other people to help them, some of them end up asking me again for it. I use to give money to people in need now I don't because of how entitled or dependent these people become.

Now I am more stingy with my money and not giving it to anyone in need. But at the same time, I feel I might end up in their shoes and there might not be anyone to help me just like I don't help them.

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BOSS | Beauty Of SaaS's avatar

This is not about being generous. This is more about setting boundaries and knowing who deserves it and who will take advantage of you.

One personal advice whenever you are giving or borrowing money… Make sure you don't expect to get it back.

- This will create a positive outlook because at the back of your mind, you will never expect it back.

- This allows you to see things from a clearer perspective and with a clear head, so you will exactly know who is using you and who needs the help.

At the same time, there are zero reasons you should give someone money if they are using it for something else and not taking care of their basic needs (bills, food)

You're better off giving money to random strangers on the street than people taking advantage of you - if you are worried about karmamaxxing.

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Leon's avatar

How does your morning routine look like?

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BOSS | Beauty Of SaaS's avatar

This year has been about waking up earlier 5-6am

After that work and nothing else, no coffees, no checking anything, just work

Managed to realize that creativity is the strongest in the morning, so trying to use that as an advantage. After that, a 30-45 mins walk outside and coffee… Guess what comes after that again? Work

Trying to have the same approach every day because it makes things easier and at least provides some momentum.

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Bilal's avatar

How can I become an excellent copywriter and improve consistently every day?

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Bilal's avatar

Thanks a lot BOSS

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BOSS | Beauty Of SaaS's avatar

Not sure you're asking the right person about this. But our 2 cents.

Volume and experience have helped with our copy. No matter how obvious that seems, the copywriting feels brute force-oriented in a way that allows you to push the stuff with just volume.

At the same time, you have to read a lot. Everything you can get your hands on, from magazines, ads, books, articles, because that way you're building a recognition pattern.

If you study a bit of marketing and what gets people moving, things will start clicking. That is something you should start paying attention to - everything you read try to look at it from a different perspective than usual.

On top of that, if you are directed more towards direct response or consumers (ads) then Dan Kennedy, Gary Halbert, Stefan Georgi and Gary Bencivenga. All of them are marketers who built on top of copy.

Do a bit of Googling around them and look for their work. Over time, it will start to click once you combine it with your volume + experience

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Arpit Mishra (🇮🇳/acc)'s avatar

Well, one of thing I want to ask is it worth it to start learning coding now ? If yes why ? If no why ?, secondly the thing I wanted to talk about is currently I want to learn how to take most effective decisions on life, goals, arguments, negotiations so is there any resources you suggest?, thirdly can you recommend any book/blog on persuasion,tech , biography & autobiography.

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BOSS | Beauty Of SaaS's avatar

If you are learning it as a skill that will allow you to do something long-term, then yes. It's worth it. Worst case scenario, you will practice your logic skills and how to think.

If you plan on gaining an entry-level role or trying to break into tech, then definitely not. Because the market is at a weird place and personally not feeling confident recommending it anymore, as already mentioned in one of the answers here… no one knows if it is the right choice going forward. No one knows how things will be impacted by recent tech developments.

How to make more effective decisions?

It's such a tricky term. How do you define effective? What is effective? What is in your best interest or will make the most sense?

Kind of hard to answer you with that one.

If you're looking for the best one for you, this will come down to figuring out what you want and basing things, negotiation and everything else off that.

What will push me to be at X place instead of being at Y place? The next month, year… or next time when…

Otherwise, it is impossible to answer this. If you could define what effective means for you..

Books are already mentioned below in one of the comments, so make sure to check them out. There are a few solid ones there.

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Shubhangi Sharma's avatar

How can someone from a non-tech background, looking to transition from a low paying and easily automatable career, leverage AI to their best advantage as a beginner?

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BOSS | Beauty Of SaaS's avatar

Get into the sales.

The reason why this brutal advice is given is that if you are someone from a non-tech background, that means you are quite behind in that sense. It doesn't mean you can't pick it up. But there is a good chance that your time would be better spent on some other activities...

Suppose you genuinely want to make yourself as hard as possible to replace, and you're already coming from a low-paying career and want to use AI as leverage. In that case, you definitely want to do something different, or completely change career, or make yourself as irreplaceable as possible. It's challenging to give advice without knowing more about your background.

Won't lie, these questions are getting trickier and trickier based on the market situation... The only truly honest answer over the last month or two has been focusing on sales.

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Shubhangi Sharma's avatar

Thank you!

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bowtiedmarkhor's avatar

What is one rule of winning , philosphical and pyschological both perspectives, like if someone is struggling with internal belief system.

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BOSS | Beauty Of SaaS's avatar

Chase small wins. Build momentum. Write down each day what you want to achieve (be realistic) and make sure you cross things off that list as you go. This is by far the easiest way to build momentum and get in the moment. After you cross off the momentum part, start noticing the patterns that people who are doing better than you are not necessarily better than you.

This means that the problem often lies in the execution. Ask yourself what you did today to move closer to your goal.

Combine the momentum and the execution part, and you will be magically rewarded with results. So now in the end the formula looks like

Momentum + execution = results/reward

Results/rewards = destroyer of internal self-beliefs. Remove a few of those, and you will win big. Mental models on the page are also worth looking into part is free the part is only paid subs.

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E🗡️'s avatar

what are 5 instant shifts (actions) one can do to alter their life/alter their momentum towards a goal?

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BOSS | Beauty Of SaaS's avatar

Take a pen and paper.

Write down everything you have.

Write down everything you're grateful for.

Write down everything you want to achieve.

Write down everything you will use and what you have to use to achieve that.

Write down everything that's stopping you right now from doing it.

This will solve 80% of your doubts and remove the need for "actions and instant shifts." In reality, nothing serious ever comes from an instant shift. This is something that all of us have become victims of as marketers have taken over. To truly grasp a concept, you need time. To become someone you want to become in the first place?

You have to do it repeatedly.

Now to give you the answer...

It is hard to come up with 5 of the instant ones... Because we never think in those terms - you want to play the long game. Which automatically means that those shifts are never instant. But they are long and they come in a way that you don't necessarily feel them instantly... You feel them as sort of a thought. That subtly builds into your subconscious and becomes part of your identity.

The biggest and the most important one? That you're executing. If you know that you are in a better position than yesterday, that is a great sign and one you want to look for.

Where are you now vs. where you were a week/month/year ago?

What do you want to focus on?

>Knowing your position

>Executing

>Repeating it over and over

>Comparing yourself with where you have been and where you are now.

This is how those shifts disappear, and you become someone who no longer has to think about it... You just sit down and start doing what you want to do.

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Marvin Tan's avatar

What do you think is the most profitable and the easiest to market SaaS niche to build a product in? considering if you're an solo dev.

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BOSS | Beauty Of SaaS's avatar

B2C - daily consumables apps

Think stuff like Grammarly, tools that help with productivity, focus etc.

Worth mentioning, it is also the one with the most competition, making PMF hard

Not necessarily the most profitable but the easiest to market.

Want something super profitable? B2B super niche apps that you already have to be an expert in the field to understand how to solve problems others have. The first option is a much better choice for the solo dev

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Marvin Tan's avatar

Thank you for the reply! Time to get to work.

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andre's avatar

What would you do, generally speaking, if you were a 40-year-old man struggling to find purpose in life?

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BOSS | Beauty Of SaaS's avatar

Ask yourself what you have always wanted to do and what will get you there. You need an answer to those questions.

Start digging deeper to find what gets you going.

Picking a hobby or two and you will be shown your purpose 100% or at least joy that will give you a purpose (of a sort)

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Ivan Henwood's avatar

I know you think college is valuable for people. Anything to be said to trying to make it in a big city without a degree, just off online $ and physically made connections?

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BOSS | Beauty Of SaaS's avatar

If you're truly living in the big city, the best advice for those just starting is to minimize your costs. Everyone who lives in a big city knows that life can become expensive very quickly. Rent costs are higher. Grabbing a drink or eating a burger can easily put you off by $50 +.

When you put it into perspective of someone just starting, not taking into consideration what you are trying to build, that money could help you or at least take care of necessities such as domains, email inboxes, and basics.

What is great about big city? It means that there are other big players and people who know other people who can help you, which is the best part of it. Putting yourself out there, going to the places where those big players spend their time, that is what you want to do.

If you're just trying to survive and fully commit to your online business, without necessarily caring about those connections and the like, consider relocating if possible, and cut your rent costs as much as possible.

Also, don't limit yourself because you do not have a degree. The best career in the world (sales) does not require a degree (to some point).

Finding it hard to summarize:

- Lower your cost of living.

- Depending on where you are at with your business, either start it as soon as possible and focus 100% or scale further

- Start spending time where those people you want to be surrounded by spend their time

If I misunderstand your question pls let me know

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